
How Long to Keep Cold Call Records and Recordings
Most brokerages have never decided how long call logs, scrub records, stop requests, scripts and recordings are kept, which means the dialer decides, usually by deleting them. The Telemarketing Sales Rule now requires five years for most of it. What has to be kept, for how long, what recordings are and are not, the litigation hold, and the one-page policy that settles it.








