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FSBO Prospecting

Working with owners who are selling their own homes, from finding FSBO leads to the first call and the follow-up that earns a listing. These posts cover where FSBO sellers advertise, an honest opening call, the math behind common objections, safety before a first meeting, bringing a buyer to a FSBO, and when a limited-service listing is allowed.

Start with the FSBO script and how to find FSBO leads, then plan the next contacts with the FSBO follow-up plan. The FSBO prospecting guide puts the steps in order.

RealDialer graphic of a listing agreement with most of its service lines struck through and one line highlighted
Latest post

Should You Offer a FSBO a Limited-Service Listing?

A FSBO who will not pay a full commission will sometimes pay a few hundred dollars to be in the MLS, and the agent has to decide whether to be the broker who takes it. What a limited-service listing actually is, the minimum-service laws in seven states that may forbid the version you are picturing, the duties no agreement can waive, the three ways the arrangement goes wrong, and the offer that beats it.

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Latest posts

RealDialer graphic of a for sale by owner sign with four signed documents lined up in front of it
FSBO Prospecting

Should You Bring a Buyer to a FSBO?

A FSBO who says bring me a buyer has opened a door that most agents walk through badly. The buyer agreement required before a tour, the compensation conversation with an unrepresented seller, the disclosure that the seller has no agent, who writes the contract, and the one thing you never do, which is invent the buyer to get in the house.

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RealDialer graphic of a for sale by owner sign with a calendar behind it showing forty-five days crossed off
FSBO Prospecting

Aged FSBO Listings

A FSBO that has been on the market six weeks is a seller whose plan did not work, being called by nobody. How to find them, what changed since day one, the status check that matters more now, and the call that opens with the date they missed.

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RealDialer graphic of a front door with a checklist beside it: verified, told someone, met first, out planned
FSBO Prospecting

FSBO Appointment Safety

Every other prospecting appointment starts with the homeowner reaching out. A FSBO meeting starts with a cold call and ends in their living room. The verification before you go, the first-meeting rule, what to tell your office, and the out you plan before you knock.

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RealDialer graphic showing seven FSBO follow-up touches spread across sixty days, anchored to the seller's own deadline
FSBO Prospecting

FSBO Follow-Up Plan

A FSBO follow-up plan is not a drip. It is seven specific contacts across sixty days, each one anchored to something the seller said, and it ends the moment they tell you to stop.

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RealDialer graphic showing FSBO objections as math, each with the number underneath it
FSBO Prospecting

FSBO Objections

A FSBO’s objections are all math the seller has done in their head. The response to each is not a rebuttal. It is the rest of the math, in their figures, not yours.

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RealDialer graphic for the FSBO script article showing an honest opener that does not ask for the listing
FSBO Prospecting

FSBO Script

A FSBO script built on the only position that survives the first ten seconds: honest about being an agent, honest about not calling for the listing, and one real question.

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One workspace for the list, the call, and the next move.

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